My name is Vincent Losson.
I’m drawn to how signs carry meaning in the world around us.

Type design and creative direction sit at the core of what I do, in close collaboration with clients, artists, and partners. Together, we shape positioning and build visual systems that resonate over time.

I have also applied myself to other areas of design, including art direction for music, pattern design for fashion, and illustration.

In all of this, my practice tends to be rooted in visual presence and emotional nuance, with the idea that reality and imagination are not opposites, but equal parts of meaningful design.