STELLA
Art direction
Brand identity
Packaging
Photos
Mast Boom, Olivier Gillard
Art direction and visual identity for Stella, a Brussels-born coffee and bakehouse concept with multiple locations across the city, rooted in community and shared culture.
The project includes the creation of a custom symbol and logotype, brand signature, packaging system, color palette, and a visual language for posters and campaigns.
The identity balances warmth and boldness, reflecting Stella’s values of openness, creativity, and collective energy — where coffee, pastry, art, music, and everyday moments come together.
