RAMBO
Naming
Brand narrative
Creative direction
Art direction
Brand identity
Typography
Illustration
Packaging
Photos
Antoine Melis
Rambo is a smash burger restaurant founded in Brussels in 2021 and has since expanded to multiple locations across Brussels and Waterloo.
The project involved the creation of the brand name, the narrative, and the development of a complete visual identity.
The visual universe draws inspiration from American diner culture as well as from Brussels fritkot culture.
Bold typography and strong color contrasts shape a direct and expressive system.
Developed to live across a wide range of touchpoints — including logotypes, typography, menus, posters, packaging, storefront signage, and illustrations — the identity is designed to be instantly recognizable and scalable.
