KNEES TO CHIN
Creative direction
Art direction
Brand identity
Typography
Illustration
Packaging
Uniform & Merchandise Design
Brand strategy
Katelijn Van Loo
Photos
Ben Baudart
Art direction and visual identity for Knees to Chin, a Belgian rice paper rolls specialist operating multiple restaurant locations.
The project focused on building a clear and recognizable identity system, capable of supporting the brand’s growth while remaining immediate and approachable. Typography plays a central role, supported by a restrained yet expressive color palette and a graphic language designed to work across everyday applications.
From in-store environments to take-away packaging, merchandising and communication tools, the identity was conceived as a flexible system.
